How to Leverage Video Ads for Better Engagement | NexZen Digital Media

How to Leverage Video Ads for Better Engagement | NexZen Digital Media

If there’s one thing every marketer can agree on, it’s this: getting people’s attention is harder than ever. Between endless scrolling, constant notifications, and short attention spans, brands are competing in one of the toughest environments in history.

And yet, one format consistently rises above the noise—video ads.

Video has the unique ability to stop a thumb mid-scroll. It mixes visuals, sound, and storytelling in a way that sparks emotion and drives memory. But creating a video ad is not enough—you need to know how to use it strategically.

Why Video Ads Outperform Other Formats

  • They tell stories: People connect with stories, not slogans. Video brings that human touch.

  • They stick: Studies suggest people remember far more from video than text or images.

  • They’re prioritized by platforms: LinkedIn, Instagram, TikTok, and YouTube all give preference to video, which means more reach for your brand.

Practical Tips to Get the Most Out of Video Ads

1. Win the First 3 Seconds

Those first moments decide if someone watches or scrolls away. Start with a visual or question that makes them curious instantly.

2. Make It About the Audience

Instead of diving straight into your product, show the problem your audience faces—and how your solution fits naturally into their story.

3. Design for Silent Watching

A huge portion of users watch without sound. Captions and text overlays aren’t optional anymore—they’re essential.

4. Keep It Short (but Valuable)

For most platforms, 15–30 seconds is the sweet spot. If you have a longer story to tell, break it into smaller, snackable parts.

5. Always Include a CTA

If you don’t guide viewers on what to do next, they’ll move on. A simple “Learn more” or “Shop now” can make all the difference.

6. Adapt to the Platform

A casual, vertical TikTok-style video won’t work the same way on LinkedIn. Match the tone and style to the channel you’re using.

7. Test, Learn, Repeat

No video campaign is perfect on the first try. Test variations, track performance, and refine your content until it clicks.

Looking Ahead

Video ads aren’t going anywhere. In fact, with AI, personalization, and interactive formats on the rise, they’ll only become more powerful. The real winners will be the brands that use video not just to grab attention, but to build trust and lasting connections.

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